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From the Trail to the Job Site: Choose KEEN for Your HybridLife
Known today as one of the biggest brands in hiking sandals, hiking boots, work boots, and trail shoes, KEEN began with a simple concept. In 2003, founders Martin Keen and Rory Fuerst wanted to develop a sandal that could protect the toes: the Newport was the solution. From there, with its commitment to the company mantra of Create, Play, Care, KEEN became one of the biggest names in outdoor footwear and garnered a reputation for being a socially and environmentally responsible company. They call this mantra HybridLife, and design products that promote balance between all areas of our lives.
Back in 2003, the Newport was the ultimate shoe for taking you through a variety of adventures. Now, KEEN’s product line has expanded to include everything from hiking boots to work boots including the KEEN Targhee II and the Pittsburgh and Cleveland in the utility line.
A Company that Plays: KEEN Hiking Boots
Based in Portland, Oregon, the folks at KEEN are no strangers to the demands of an outdoors life. Accustomed to the unpredictable, yet exciting climate of the Pacific Northwest, they have a designed a shoe for every situation. From lakeside wandering and creek jumping in a pair of classic Newports, to a longer uphill trek in a pair of Targhee II Mids, you’ll love playing outdoors in a pair of KEENs.
A Company that Works: KEEN Utility
A line of tough work boots designed with America’s hardest-working citizens in mind, KEEN’s utility boots are designed for every on-your-feet occupation. Designed with industry in mind, these boots are equipped with optional safety features like a safety toe, they are oil and slip resistant, and they are engineered to stand up to the toughest of working conditions. Many are also waterproof with a combination of a Nubuck leather upper and KEEN’s unique KEEN.DRY waterproof liner. Our favorites in this line are the Pittsburgh and Cleveland.
A Company that Creates: KEEN Hybrid Innovation
With KEEN’s HybridLife philosophy comes Hybrid Innovation. These are their innovative strategies for improving KEEN products, including design features like KEEN.DRY, their waterproofing system, and KEEN.PROTECT, to protect your toes in work boots. These are the highly-engineered elements that set KEEN boots and shoes apart from the competition. Check out the full list of KEEN Hybrid Innovations, here.
A Company that Cares: Hybrid.Care and the KEEN Effect
From the very beginning, KEEN has demonstrated a commitment to service and conservation. In 2004, just one year after they launched their very first product, KEEN diverted it’s entire budget to tsunami relief when the Indian Ocean was struck. Out of this extraordinary display of altruism, the Hybrid.Care program was born. Through this program, they work with non-profits to inspire responsible outdoor enjoyment and promote land and water conservation efforts. Recently, they have also introduced their KEEN Effect initiative. With this program, KEEN fans and friends can nominate nonprofits to receive grant money if they are working on initiatives and projects to encourage responsible enjoyment of the outdoors.
